| Designing a Web site |
[Oct. 24th, 2006|03:30 am] |
| [ | Current Mood |
| |  cheerful | ] |
When designing a web site you need to keep in mind the needs of your customers. Your web site needs to be user-friendly not fancy and confusing. You need to plan a navigation that compels your visitors to click and buy. Too many people make the mistake of spending thousands of dollars making a web site look fantastic but hard to navigate and difficult to follow the sales process. The result their visitors end up leaving and there is no sale. A lot of sales are lost because people can’t find what they were searching for.
The Headline
Internet buyers are unforgiving. Read my article on sales copy. You only have precious seconds to convince your visitors to buy. A Headline is your attention grabber. It has to compel the visitor to read your sales copy and buy! Simplify the process. Study your competitors or similar sites to get an idea of what is a good web site. It is a good idea to draw on paper a list of all the content, images, products etc you want to include on your site. Draw your homepage etc and lay them out on a table. Then pretend you are a visitor and ask yourself was this easy to navigate? Was I compelled to buy? Get other people to test your design as well.
Build the website
So how will you build your site? There are plenty web designers eager to build your web site and most are expensive. Nevertheless, you only need to do a simple site. You could learn basic HTML and build it yourself or better still buy something like Microsoft FrontPage which allows you to build professional looking web sites effortlessly. Believe me it’s a simple process. Building it yourself is the best way to go. You have complete control and you can maintain the site yourself. Furthermore, many web hosts provide an online web site builder that are easy as 1 2 3. They are WYSIWYG, (What You See Is What You Get). They also supply free shopping carts, scripts for Pay Pal and so on.
Hiring a web designer
If you have big budgets then hire a web designer or web master. Be aware this could cost you an unnecessary fortune. If you do hire someone make sure they create a basic site with a professional looking logo, graphics and payment features you need. Also, make sure you have complete control of your web site. Otherwise, you will have to hire them for every little update. My Tip: Go to your local University or College and hire a talented student. They will appreciate the work and you’ll get a great web site for a fraction of the cost.
HTML online resources
There are many great online resources to teach you HTML. It really isn’t that hard. Check out these FREE HTML tutorials. www.davesite.com/webstation/html www.htmlgoodies.com
The important thing to remember is to keep your web site simple. You should focus on the sales copy not a flashy beautiful web site. Having fancy graphics and banners with flash is a waste of time. The text should do the selling. The sales process should run from top to bottom.
Test your website
Now, its time to upload your web site to your host and test it. You will need a FTP program such as CuteFTP to upload your web pages. Your host will provide information on how to do this. Finally, you should test your web site on various browsers such as Internet Explorer, Netscape and FireFox. If possible try to test it on older computers with older versions of Netscape and Internet Explorer. There are still many people out there with old computers and old operating systems. You should keep this in mind when designing your web site. The whole idea is to get a sale not entertain. Keep it simple and you should succeed!
Nick Grbin is the Web Master of How you make money online! http://www.howyoumakemoneyonline.com/ |
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| New Search engine Portal |
[Aug. 12th, 2006|11:31 pm] |
| [ | Current Mood |
| |  bouncy | ] |
I came across a new search engine portal that actually pays you. They started this year and aim to knock off Google one day. Could you do some searches on it? Every time someone does a search including myself on my personal portal, I get credits which go towards purchasing a top keyword position.
The link is http://www.searchbigdaddy.com/nickgrb
They offer pay-per-click money as an incentive to use its search engine. Free Members are initially presented with $50 in Pay-Per-Click currency (free advertising dollars) to promote their Web sites and appear in search results.
In addition, free affiliate members receive their own exclusive Search Engine Portal
Pay-Per-Click Currency can also be used to secure Keyword Top Positions. This allows the advertiser to dominate a particular keyword or phrase for one full year. Keyword Top Positions open at the top of the search results in a unique iFrame.
The advertiser Web site is already open in the iFrame, so the searcher does not have to click on the listing.
They also pay cash to affiliate sponsors. Search Engine Portal
Nick Grbin is the Web Master of How you make money online!
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| Developing a Niche Product |
[Jun. 30th, 2006|08:40 pm] |
| [ | Current Mood |
| |  accomplished | ] |
When looking for a product to sell on the internet you must apply principles of common sense. Like anything, you must apply your due diligence and research your targeted customers. If anyone makes wild claims that making a fortune on the internet is easy it’s probably a scam. Beware, no one can guarantee a fortune. Like anything, it takes a lot of careful planning, research, education and a lot of hard work.
Find Your Passion
The truth is you can make millions of dollars online but it takes lots of work. The first thing you need to do is find your passion. It’s a lot easier to develop an online business when you really love the service or product. Think of things you have a lot of knowledge about. What do people ask you about? So how do you translate your passion into a successful online business? Just focus!!! Some people love certain hobbies, others sports, some love cars and others love education. Whatever it is just stop and think. Make a list of things you like and write them down.
Now you’re ready to do some research. You basically need to make sure other people are interested in your passion. This is the first step. You are identifying a targetable niche market.
This is critical to your success. You must study the niche market and then develop a product or service that solves people’s problems. Unfortunately, most people do this the wrong way around. They develop a product or service and then find there is no market for the service.
Identify a targetable niche market
Check out the online newsgroups, discussion boards, chat rooms and type in your keywords in Google to locate markets that relates to your passion. You also need to research your competitors and how they cater for these markets. Obviously, if there is good demand for your product or service, and few businesses catering for their needs your chances for success is high. Too many competitors or low demand means it’s not viable. Some keyword tools that may be useful in gauging demand are WordTracker and Yahoo Overture’s Term Suggestion Tool. These internet tools assist you in researching which keywords are frequently searched by your targeted market and will identify your competition. Overture will tell you how many times words or phrases were searched in Overture in the last month. If there is already too much competition selling your product or services or not enough customers buying or searching for your keywords, then it’s best to find another niche market. That’s why it’s important to identify a targetable niche market first.
Develop your Product or Service
Once you have identified the niche market and a product or service people want it is time to either source or develop the product or service. This is a whole new topic within itself. It is sufficient to say that you can either source the product from a wholesaler or perhaps drop ship the product. If it’s an information product you can write your own ebook or hire someone to write it and sell the product electronically online. Most people convert their information into PDF format or purchase software programs that convert the information into an ebook format. The next step is to write effective sales copy. Once again you can educate yourself and write the sales process yourself, or hire an expert to do this. Your sales letter must be compelling and it must address your customer’s problems with a solution. It has to be something they need or want. In other words, you must address the niche market and then sell them the product. Try to automate this process as best as you can. You must have good sales copy, an automated ordering system such as Pay Pal or click bank, a plan to contact customers such as email or newsletters, ads, headlines etc to attract traffic to your website. This is an ongoing process and you should be constantly testing, tracking and revising this process. Remember when you plan to succeed, you will succeed, but when you fail to plan, you will fail.
Conclusion
Finally, use your customer base to listen to your clients. From time to time, you shouldn’t be afraid to ask questions or survey your customer’s. This can help you do your job better. It can also lead to other niche markets as you discover their needs or other problems needing solutions. As you obtain customers, offer other products or services via your emails or newsletters. Emails are free. This is where affiliate products that are complimentary to your business can earn you backend income. All you have to do is refer your customers to other products they may be interested in and collect your commission. Your success is dependent on effective research and choosing a product or service people are searching for. All you have to do is provide it. Once you master this, there is no reason why you can’t succeed!
Nick Grbin is the Web Master of How you make money online!
If you’ve new to making money online or struggling, check out the reviews and articles on his site. Nick recommends you follow the strategies written by successful internet marketing experts to make money online. He also recommends other forms of passive income. Visit his site:
http://www.howyoumakemoneyonline.com/ |
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